It’s a special moment when a 25-year-old internet legacy brand, known by most people on the planet, is looking for a refresh. We worked closely with the world-renowned and massively talented folks at Pentagram to develop a new logo and design system, built around a renewed brand promise of “whatever you’re into, be more into it.”

In addition to creating a robust set of brand guidelines and templates, we developed a curriculum and review system to make sure the new branding was implemented consistently across Yahoo—from product design to editorial content, experiential marketing, partnerships and more. 

It’s a special moment when a 25-year-old internet legacy brand, known by most people on the planet, is looking for a refresh. We worked closely with the world-renowned and massively talented folks at Pentagram to develop a new logo and design system, built around a renewed brand promise of “whatever you’re into, be more into it.”

In addition to creating a robust set of brand guidelines and templates, we developed a curriculum and review system to make sure the new branding was implemented consistently across Yahoo—from product design to editorial content, experiential marketing, partnerships and more. 

It’s a special moment when a 25-year-old internet legacy brand, known by most people on the planet, is looking for a refresh. We worked closely with the world-renowned and massively talented folks at Pentagram to develop a new logo and design system, built around a renewed brand promise of “whatever you’re into, be more into it.”

In addition to creating a robust set of brand guidelines and templates, we developed a curriculum and review system to make sure the new branding was implemented consistently across Yahoo—from product design to editorial content, experiential marketing, partnerships and more. 

It’s a special moment when a 25-year-old internet legacy brand, known by most people on the planet, is looking for a refresh. We worked closely with the world-renowned and massively talented folks at Pentagram to develop a new logo and design system, built around a renewed brand promise of “whatever you’re into, be more into it.”

In addition to creating a robust set of brand guidelines and templates, we developed a curriculum and review system to make sure the new branding was implemented consistently across Yahoo—from product design to editorial content, experiential marketing, partnerships and more. 

It’s a special moment when a 25-year-old internet legacy brand, known by most people on the planet, is looking for a refresh. We worked closely with the world-renowned and massively talented folks at Pentagram to develop a new logo and design system, built around a renewed brand promise of “whatever you’re into, be more into it.”

In addition to creating a robust set of brand guidelines and templates, we developed a curriculum and review system to make sure the new branding was implemented consistently across Yahoo—from product design to editorial content, experiential marketing, partnerships and more.