A SUMMER OF PRIDE
A SUMMER OF PRIDE
Brand presence during cultural moments can be disconnected, and, worse, performative. Yahoo wanted to create a Pride campaign that truly reflected their employees, values, and the brand’s passion for creating a more connected and inclusive world. Our in-house creatives, strategists and producers collabed with our DEI team and journalists to launch Let’s Glow, a campaign that created experiences for individuals to glow all summer long.
Brand presence during cultural moments can be disconnected, and, worse, performative. Yahoo wanted to create a Pride campaign that truly reflected their employees, values, and the brand’s passion for creating a more connected and inclusive world. Our in-house creatives, strategists and producers collabed with our DEI team and journalists to launch Let’s Glow, a campaign that created experiences for individuals to glow all summer long.
Brand presence during cultural moments can be disconnected, and, worse, performative. Yahoo wanted to create a Pride campaign that truly reflected their employees, values, and the brand’s passion for creating a more connected and inclusive world. Our in-house creatives, strategists and producers collabed with our DEI team and journalists to launch Let’s Glow, a campaign that created experiences for individuals to glow all summer long.
Brand presence during cultural moments can be disconnected, and, worse, performative. Yahoo wanted to create a Pride campaign that truly reflected their employees, values, and the brand’s passion for creating a more connected and inclusive world. Our in-house creatives, strategists and producers collabed with our DEI team and journalists to launch Let’s Glow, a campaign that created experiences for individuals to glow all summer long.
Brand presence during cultural moments can be disconnected, and, worse, performative. Yahoo wanted to create a Pride campaign that truly reflected their employees, values, and the brand’s passion for creating a more connected and inclusive world. Our in-house creatives, strategists and producers collabed with our DEI team and journalists to launch Let’s Glow, a campaign that created experiences for individuals to glow all summer long.
At Pride festivals across the US, we hosted “Yahoo Glow & Go”— a human glitter car wash. The activation, styled like a retro car-wash, featured make-up artists painting glitter on participants complete with a wind-blown photo-op.
At Pride festivals across the US, we hosted “Yahoo Glow & Go”— a human glitter car wash. The activation, styled like a retro car-wash, featured make-up artists painting glitter on participants complete with a wind-blown photo-op.
We took the campaign to one of the biggest Pride festivals in the UK, Brighton and Hove, with a Yahoo catwalk activation. Anyone could take turns flaunting their unique glow flanked by the House of Suarez, stars of vogue. It was covered by press and immortalized with ready-to-share social videos.
Let’s Glow unified our editorial coverage on our website and social platforms. We also handed the mic over to our LGBTQ+ employees to “Glow & Tell” on LinkedIn, amplifying their stories and voices.