Yahoo wanted to launch a slate of new products to the world. Our creative team answered with Yahoo Build It Forward, an immersive show shot on an XR stage. And we did it all with the help of some big-name talent including Serena Williams, Craig Robinson, David Ortiz, and more.

Yahoo wanted to launch a slate of new products to the world. Our creative team answered with Yahoo Build It Forward, an immersive show shot on an XR stage. And we did it all with the help of some big-name talent including Serena Williams, Craig Robinson, David Ortiz, and more.

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The live show was sprinkled with QR codes that allowed viewers to dig deeper into the world of Yahoo and launch product demos, playful AR experiences and more.

The live show was sprinkled with QR codes that allowed viewers to dig deeper into the world of Yahoo and launch product demos, playful AR experiences and more.

To generate buzz leading up the show, we launched a campaign on our O&O channels, social platforms, and across internal comms.

To generate buzz leading up the show, we launched a campaign on our O&O channels, social platforms, and across internal comms.

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Role: Creative Lead
Production Agency: Superfly
Set Design and Video: Dandelion + Burdock

Role: Creative Lead
Production Agency: Superfly
Set Design and Video: Dandelion + Burdock