A NEW WAY TO WORK

A NEW WAY
TO WORK

A NEW WAY TO WORK

Digital transformation has made flexible and remote work exponentially more possible, and fruitful. As businesses across sectors begin to question the inherited wisdom that the only way to work is in an office 9-to-5, WRKFRCE is here to help both people and companies realize their full potential by shedding the tyranny of location.

Working closely with the executive WRKFRCE team, we developed a full brand identity system that reflects their mission to inspire and empower all of us to build our careers around our lives.

Digital transformation has made flexible and remote work exponentially more possible, and fruitful. As businesses across sectors begin to question the inherited wisdom that the only way to work is in an office 9-to-5, WRKFRCE is here to help both people and companies realize their full potential by shedding the tyranny of location.

Working closely with the executive WRKFRCE team, we developed a full brand identity system that reflects their mission to inspire and empower all of us to build our careers around our lives.

Digital transformation has made flexible and remote work exponentially more possible, and fruitful. As businesses across sectors begin to question the inherited wisdom that the only way to work is in an office 9-to-5, WRKFRCE is here to help both people and companies realize their full potential by shedding the tyranny of location.

Working closely with the executive WRKFRCE team, we developed a full brand identity system that reflects their mission to inspire and empower all of us to build our careers around our lives.

Digital transformation has made flexible and remote work exponentially more possible, and fruitful. As businesses across sectors begin to question the inherited wisdom that the only way to work is in an office 9-to-5, WRKFRCE is here to help both people and companies realize their full potential by shedding the tyranny of location.

Working closely with the executive WRKFRCE team, we developed a full brand identity system that reflects their mission to inspire and empower all of us to build our careers around our lives.

Digital transformation has made flexible and remote work exponentially more possible, and fruitful. As businesses across sectors begin to question the inherited wisdom that the only way to work is in an office 9-to-5, WRKFRCE is here to help both people and companies realize their full potential by shedding the tyranny of location.

Working closely with the executive WRKFRCE team, we developed a full brand identity system that reflects their mission to inspire and empower all of us to build our careers around our lives.

sign
wrkfrce-guidelines-02
guides-layout-04

We developed a visual system that plays off of WRKFRCE’s core brand principles of balance and flexibility by focusing on what often goes unnoticed: negative space. We created a family of shapes built off of the space in between letterforms within the brand typeface. These shapes come together to create a limitless array of compositions that can work across applications in digital, video, UI, print and more.

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wrkfrc-print
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wrkfrce-tote-bag

Role: Creative Director