A NEW WAY TO DO MEDIA
A NEW WAY
TO DO MEDIA
A NEW WAY TO DO MEDIA
A NEW WAY TO DO MEDIA
The media landscape had become littered with silos, barriers and black boxes that made marketing less flow, more stop and go. Verizon Media wanted to change that by connecting everything in one seamless ecosystem. We developed the “Connect Everything” campaign to introduce Verizon Media and its offerings to the world, kicking off with a live NewFront event.
The media landscape had become littered with silos, barriers and black boxes that made marketing less flow, more stop and go. Verizon Media wanted to change that by connecting everything in one seamless ecosystem. We developed the “Connect Everything” campaign to introduce Verizon Media and its offerings to the world, kicking off with a live NewFront event.
The media landscape had become littered with silos, barriers and black boxes that made marketing less flow, more stop and go. Verizon Media wanted to change that by connecting everything in one seamless ecosystem. We developed the “Connect Everything” campaign to introduce Verizon Media and its offerings to the world, kicking off with a live NewFront event.
The media landscape had become littered with silos, barriers and black boxes that made marketing less flow, more stop and go. Verizon Media wanted to change that by connecting everything in one seamless ecosystem. We developed the “Connect Everything” campaign to introduce Verizon Media and its offerings to the world, kicking off with a live NewFront event.
Working closely with the in-house Verizon creative team, we converted an abandoned trading floor in lower Manhattan into an immersive branded space. We also produced the mainstage presentation: an hour-long show filled with exciting product announcements and surprise celebrity guests — all set on a massive, 180 foot wide stage.
To further extend Verizon Media’s messaging beyond the NewFront event, we also ran a simultaneous “Connect Everything” media campaign with high visibility placements in both print and digital industry trades.
