A BRAND NEW 'HOO
PROJECT OVERVIEW
A NEW 'HOO
It’s not often that you get to develop a new logo and full brand design system for a 25-year-old brand that’s known by most people on the planet. We worked closely with the world-renowned and massively-talented folks at Pentagram to develop a new logo and design system, built around a renewed brand promise of “whatever you’re into, be more into it.”
It’s not often that you get to develop a new logo and full brand design system for a 25-year-old brand that’s known by most people on the planet. We worked closely with the world-renowned and massively-talented folks at Pentagram to develop a new logo and design system, built around a renewed brand promise of “whatever you’re into, be more into it.”
In addition to creating a robust set of brand guidelines and templates, we developed a curriculum and review system to make sure the new branding was implemented consistently across all of Yahoo—from product design to editorial content, experiential marketing, partnerships and more.
In addition to creating a robust set of brand guidelines and templates, we developed a curriculum and review system to make sure the new branding was implemented consistently across all of Yahoo—from product design to editorial content, experiential marketing, partnerships and more.
