To introduce Oath’s dynamic house of media and tech brands to the UK advertiser market, we produced a live event at London’s historic Roundhouse during the IAB Upfronts. We created a little bit of mystery and a whole lot of buzz by taking an unconventional approach to our set design, with an immersive wrap-around screen that wasn’t revealed until moments before the main show.

To introduce Oath’s dynamic house of media and tech brands to the UK advertiser market, we produced a live event at London’s historic Roundhouse during the IAB Upfronts. We created a little bit of mystery and a whole lot of buzz by taking an unconventional approach to our set design, with an immersive wrap-around screen that wasn’t revealed until moments before the main show.

To introduce Oath’s dynamic house of media and tech brands to the UK advertiser market, we produced a live event at London’s historic Roundhouse during the IAB Upfronts. We created a little bit of mystery and a whole lot of buzz by taking an unconventional approach to our set design, with an immersive wrap-around screen that wasn’t revealed until moments before the main show.

To introduce Oath’s dynamic house of media and tech brands to the UK advertiser market, we produced a live event at London’s historic Roundhouse during the IAB Upfronts. We created a little bit of mystery and a whole lot of buzz by taking an unconventional approach to our set design, with an immersive wrap-around screen that wasn’t revealed until moments before the main show.