In honor of Latinx Heritage Month, In The Know brought together a talented group of beauty and style entrepreneurs to discuss building their brands with ties to their culture and community. The live panel event, which was moderated by In The Know’s beauty and style video producer Lisa Azcona, highlighted four Latina business owners who shared details on how their brands and missions have been influenced by their families and heritage.
In honor of Latinx Heritage Month, In The Know brought together a talented group of beauty and style entrepreneurs to discuss building their brands with ties to their culture and community. The live panel event, which was moderated by In The Know’s beauty and style video producer Lisa Azcona, highlighted four Latina business owners who shared details on how their brands and missions have been influenced by their families and heritage.
Role: Creative Lead
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Role: Creative Lead
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Oath wanted to convey the power of its audience data and targeting capabilities to the advertiser community, but in a fun and memorable way. Our solution: use something simple that people love (candy!) as a metaphor for how Oath helps connect brands to their audiences, no matter how focused, or how diverse, they may be. This activation toured the country as part of a B2B roadshow, and even popped up at industry tentpoles like DMEXCO.
Oath wanted to convey the power of its audience data and targeting capabilities to the advertiser community, but in a fun and memorable way. Our solution: use something simple that people love (candy!) as a metaphor for how Oath helps connect brands to their audiences, no matter how focused, or how diverse, they may be. This activation toured the country as part of a B2B roadshow, and popped up at industry tentpoles like DMEXCO.
Role: Concept, Art Direction & Motion
Production: Design Scene
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Role: Concept, Art Direction & Motion
Production: Design Scene
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For its annual NewFront presentation, Yahoo wanted to create an intimate experience. So, we converted the cafeteria of our Times Square office into an immersive, branded space and invited all of our key advertiser clients and partners into our home. We produced the mainstage presentation that highlighted Yahoo's new content and advertising initiatives, delivered by some of Yahoo's leadership and on-screen talent.
For its annual NewFront presentation, Yahoo wanted to create an intimate experience. So, we converted the cafeteria of our Times Square office into an immersive, branded space and invited all of our key advertiser clients and partners into our home. We produced the mainstage presentation that highlighted Yahoo's new content and advertising initiatives, delivered by some of Yahoo's leadership and on-screen talent.
Role:
Art Direction and Motion Design,
Main Stage Content
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Role: Art Direction and Motion Design,
Main Stage Content
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As part of Oath's sponsorship of Advertising Week in NYC, we had the opportunity to run high-visibility pre-roll ads before each main conference session. The challenge: how do you tell attendees your key differentiators in 30 seconds? Ready, set, go!
As part of Oath's sponsorship of Advertising Week in NYC, we had the opportunity to run high-visibility pre-roll ads before each main conference session. The challenge: how do you tell attendees your key differentiators in 30 seconds? Ready, set, go!
Role: Creative Lead
Video Production: First Person
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Role: Creative Lead
Production Agency: First Person
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Oath wanted to establish itself as a disruptor in the world of advertising by taking the traditional NewFront format and turning it on its head. So, they rallied around the concept of building an uprising by taking over Pier 26 on Manhattan’s west side for a spectacle that was equal parts street festival, music concert, and pep rally. We created the digital environmental graphics that supported event host Jamie Foxx’s on stage antics.
Oath wanted to establish itself as a disruptor in the world of advertising by taking the traditional NewFront format and turning it on its head. So, they rallied around the concept of building an uprising by taking over Pier 26 on Manhattan’s west side for a spectacle that was equal parts street festival, music concert, and pep rally. We created the digital environmental graphics that supported event host Jamie Foxx’s on stage antics.
