AN ITALIAN STAPLE
COMES TO THE US

AN ITALIAN STAPLE COMES TO THE US

AN ITALIAN STAPLE
COMES TO THE US

AN ITALIAN STAPLE
COMES TO THE US

AN ITALIAN STAPLE
COMES TO THE US

Amaro Montenegro, the number one beverage in its category in Italy, wanted to break into the US market. Unfortunately, Americans just aren’t familiar with amaros. Our solution was to position Montenegro as a crucial ingredient to elevate something that they know and love: craft cocktails.

We tapped some of the best bartenders in New York City to serve as both brand ambassadors and educators. They became the face of Amaro Montenegro in the US, and togther we leveraged their expertise to create a wide variety of video and social content, as well as live experiences. 

Amaro Montenegro, the number one beverage in its category in Italy, wanted to break into the US market. Unfortunately, Americans just aren’t familiar with amaros. Our solution was to position Montenegro as a crucial ingredient to elevate something that they know and love: craft cocktails.

We tapped some of the best bartenders in New York City to serve as both brand ambassadors and educators. They became the face of Amaro Montenegro in the US, and togther we leveraged their expertise to create a wide variety of video and social content, as well as live experiences. 

Amaro Montenegro, the number one beverage in its category in Italy, wanted to break into the US market. Unfortunately, Americans just aren’t familiar with amaros. Our solution was to position Montenegro as a crucial ingredient to elevate something that they know and love: craft cocktails.

We tapped some of the best bartenders in New York City to serve as both brand ambassadors and educators. They became the face of Amaro Montenegro in the US, and togther we leveraged their expertise to create a wide variety of video and social content, as well as live experiences. 

Amaro Montenegro, the number one beverage in its category in Italy, wanted to break into the US market. Unfortunately, Americans just aren’t familiar with amaros. Our solution was to position Montenegro as a crucial ingredient to elevate something that they know and love: craft cocktails.

We tapped some of the best bartenders in New York City to serve as both brand ambassadors and educators. They became the face of Amaro Montenegro in the US, and togther we leveraged their expertise to create a wide variety of video and social content, as well as live experiences. 

Amaro Montenegro, the number one beverage in its category in Italy, wanted to break into the US market. Unfortunately, Americans just aren’t familiar with amaros. Our solution was to position Montenegro as a crucial ingredient to elevate something that they know and love: craft cocktails.

We tapped some of the best bartenders in New York City to serve as both brand ambassadors and educators. They became the face of Amaro Montenegro in the US, and togther we leveraged their expertise to create a wide variety of video and social content, as well as live experiences.